Kava Haven: Reseller Policy
Effective Date: April 1, 2024
Kava Haven is committed to building a strong brand while supporting a healthy reseller network. This Reseller Policy outlines the terms and conditions for any individual or business reselling Kava Haven products. It is designed to:
- Maintain the brand’s premium positioning
- Ensure fair and consistent pricing across channels
- Protect authorized resellers from unfair competition
- Prevent unauthorized sales through third-party marketplaces
This policy applies to all authorized resellers, including brick-and-mortar stores, ecommerce sites, distributors, sub-distributors, and any entity selling Kava Haven products for resale.
1. Authorization Requirement
Only resellers who have been approved by Kava Haven or an authorized distribution partner may sell Kava Haven products.
-Authorized Reseller is defined as any party who purchases directly from Kava Haven or through a designated distributor, with explicit permission to resell.
-Kava Haven reserves the right to approve or revoke reseller status at its sole discretion, with or without cause.
-Resellers may not sell Kava Haven products to other resellers, brokers, or distributors without prior written approval. Products are intended for resale to end-user customers only.
2. Minimum Advertised Price (MAP) Policy
To preserve the value and integrity of the Kava Haven brand, the following MAP standards apply:
MAP by Channel
- Online MAP: $53.00 per 750mL bottle
- In-Store MAP: $44.99 per 750mL bottle
These MAPs govern advertised pricing only. Resellers are free to sell Kava Haven products at any price in private transactions, as long as all public pricing complies with MAP guidelines for the relevant channel.
Permitted Discounts
- Standard promotions (in-store or online): Up to 10% off
- Seasonal promotions (e.g. Dry January, holidays): Up to 15% off, with prior written approval from Kava Haven
- Volume discounts:
- - - 10% off 3+ bottles
- - - 15% off 6+ bottles
All promotional language must clearly indicate the nature of the promotion and remain compliant with MAP thresholds.
3. Third-Party Marketplace Restrictions
To protect brand equity and pricing consistency, resellers are strictly prohibited from:
- Listing or selling Kava Haven products on third-party marketplaces such as Amazon, Walmart.com, eBay, Drizly, or similar platforms without prior written consent
- Selling to online-only retailers or drop-ship operators, unless expressly approved by Kava Haven in writing
All digital resale activity must align with Kava Haven’s brand guidelines, MAP policy, and channel strategy. Approvals may be revoked at any time at Kava Haven’s sole discretion.
4. Monitoring & Enforcement
Kava Haven reserves the right to monitor all advertising channels, websites, and marketplaces for MAP compliance and unauthorized resale. Violations of this policy will be addressed as follows:
- First Violation: Written warning and request for immediate correction
- Second Violation: Temporary suspension of ordering privileges (minimum six weeks)
- Third Violation: Permanent termination of authorized reseller status
Kava Haven reserves the right to bypass this escalation and immediately terminate reseller status in cases of egregious violations or damage to the brand.
5. Direct-to-Consumer Sales by Kava Haven
Kava Haven sells directly to consumers through its own website and select brand-controlled DTC platforms. These sales are not subject to the reseller MAP policy and may include special promotional pricing, which is intended to complement, not compete with, reseller efforts.
6. Governing Law
This policy is governed by the laws of the State of Illinois and is intended to comply with all applicable federal and state pricing regulations. Nothing in this policy constitutes a reseller agreement or guarantee of supply.
7. Acknowledgment
By purchasing Kava Haven products for resale, you acknowledge and agree to abide by the terms of this Reseller Policy.
For questions or to request approval for promotions or digital resale, please contact: info@kavahaven.com